Direct sales from the producer are on the rise in times of inflation
Superior quality and fresh products
Direct sales guarantee fresher and better quality products. By avoiding intermediaries, producers can offer vegetables, fruits, cheeses and dairy products, as well as fresh meat harvested or prepared shortly before they go on sale. These products, available via self-service or self-pick, meet the needs of modern consumers looking for local and trusted products.
Affordable prices in the face of inflation
Direct selling avoids the additional costs of intermediaries, which results in more affordable prices for consumers. Faced with growing inflation, direct sales offer an economical alternative for daily purchases. Consumers can thus make significant savings on their purchases of vegetables, fruit, cheese and dairy products, as well as fresh meat.
Providing solutions tailored to today's consumers
Direct selling must be modernized to meet the needs of today's consumers. Practical and comprehensive solutions are emerging to facilitate the purchasing experience. For example, Mimelis, a platform specializing in direct sales in Switzerland, allows consumers to discover local producers, place orders online and plan the collection of their fruit and vegetable basket according to their preferences. This provides a convenient and personalized shopping experience, in line with the expectations of modern consumers. For their self-service or pick-your-own points of sale, producers can now rely on modern solutions adapted to the needs of today's consumers. Mimelis now offers producers a solution for their self-service allowing them to add self-service product shelves without installation costs.
Swiss players like Mimelis to facilitate direct sales
Mimelis is a platform specializing in direct sales that perfectly meets the needs of modern consumers in Switzerland. It allows a direct and lasting link between producers and consumers. Consumers can discover local producers and their products, make online purchases and plan to collect their fruit and vegetable basket according to their availability. Mimelis thus offers a transparent experience that is in line with consumer expectations.
Modern solutions like Mimelis further facilitate the purchasing experience while maintaining a real “consumer-producer” link when collecting products from the producer.
Direct selling has many advantages, such as higher quality products, affordable prices and support for local producers. Thanks to the modernization of this model and the emergence of players such as Mimelis , consumers can buy fairer, at lower cost and benefit from a practical and personalized purchasing experience. Direct sales offer a fairer and more sustainable alternative to shopping, thus meeting the expectations of modern consumers.