Local advertising in Switzerland

Your local advertising in Switzerland with Mimelis

Show up continuously, the moment people search for what you offer: in your city, your region or across all of Switzerland.

Order online in minutes, entirely on your own. Pick your placements à la carte, or go for advanced coverage to own a region or a sector. For wide coverage, you can also request a quote.

A Swiss audience

Over 85%
of visits come from Switzerland
100%
of placements on Swiss-interest pages

Your ad spaces

  • Always on, no bidding

    A fixed monthly price and your brand shown on every visit, 24/7, with no budget running out.

  • Automatic language targeting

    Visitors land on the page in their own language: French, German, Italian or English, with no separate campaign to create for each.

  • You know where you're seen

    Every city, canton and category in your coverage is listed: no random distribution.

À la carte

Lausanne · city page

1 placement · 40.– / month, no commitment

Choose my placements →
Get started

Your link, no pay-per-click

Send visitors to your website, your offer, or your Mimelis point of sale if you sell on the platform: your customers buy right there, without leaving Mimelis. You buy a presence, not clicks.

You manage your ad yourself

Change your link, your visual or your name from your account, whenever you like, without going through us or an agency. Every change is reviewed before it goes live.

  • Your websiteyour-site.ch
  • Your offera product page, a promotion, an event…
  • Your Mimelis point of saleif you sell on the platform

All year round

Visible all year, not just a few days

A trade fair lasts a few days, a newspaper ad one issue, a social media campaign as long as its budget. On Mimelis, your brand stays in place day after day: through the seasons, the holidays and the quieter periods, it is there whenever a customer looks for what you offer.

For example

Ad spaces in a canton

Canton of Valais

50.– / month

12 months without interruption

Ad spaces in a city

Zurich

40.– / month

12 months without interruption

JFMAMJJASOND
SummerHolidays

Trade fair

a few days

Press ad

one issue

Social media campaign

as long as the budget lasts

In-store screen

a 3-month campaign

Mimelis

12 months, non-stop

Typical durations, for illustration only.

And when the crowds pick up?

Holidays, tourist season, back to school: that’s when your customers search the most.

Rotating screen or display

Your ad plays for a few seconds per loop, then makes way for the others, even at the busiest times.

Pay-per-click ads

More searches mean more billed clicks: your budget runs out faster, often right when it matters most.

Mimelis

Your brand appears on every visit to the page, at a fixed price. The more people come, the more it’s seen, at no extra cost.

Easy to launch, hassle-free after

No tedious setup or middleman to start, and nothing to manage once you're live.

  1. 1

    Create your brand

    Name, logo and a link to your website or your point of sale: no visual to design and no copy to write, no marketing skills required.

  2. 2

    Choose your placements

    À la carte, or with advanced coverage for a region or a sector. All prices are shown upfront, without going through a sales rep.

  3. 3

    Account approval

    We review your account and your brand. Nothing is charged before approval.

    How the verification works →

  4. 4

    You go live

    Once approved, your presence runs on its own, on a fixed budget with automatic billing. You stay in control from your account.

Who's it for?

For Swiss shops, producers, artisans and brands.

You don't need to sell here to get found: position your brand in the categories, cities and cantons that matter to you, whether you're in Geneva, Lausanne, Valais, Zurich or Ticino.

  • A restaurant reaches the customers searching for somewhere to eat in its town.
  • A beauty salon appears in the «care & beauty» category and gets known nearby.
  • A winemaker becomes visible across its entire canton and beyond.

Food makers like cheesemakers or bakers, trades like electricians, plumbers or landscapers, local services like hairdressers, florists, caterers or photographers: if your customers search for you online, you have your place here.

Visible online in your area

Get found when your customers are looking for you.

Become visible online in your area: show up when buyers near you search for what you offer, on Google and in everyday searches.

  • Search engines

    Get found online by buyers in your region: our pages are built for search visibility, and your future customers find you from Google, Bing or DuckDuckGo.

  • AI assistants

    More and more purchases start with a question to an AI (ChatGPT, Perplexity, Gemini…). You can be cited and recommended there.

  • A qualified local audience

    Buyers in your region explore direct sales every day, by category and town. Your brand is in the right place to reach them.

Tiers

Two visibility tiers, chosen placement by placement

For each category, city or canton, choose the tier that suits you. You invest where it matters most: enhanced visibility on your priorities, standard everywhere else.

Coloured pencils illustrating the visibility tiers of an ad in your area

Standard

A compact card with your brand dot, your name and the link to your site.

  • Dot in your colours or icon
  • Brand name
  • Link to your site
To draw more attention

Enhanced visibility

A featured card with your visual in large format: maximum impact for your brand.

  • Large-format visual / logo
  • Boosted position
  • Name + link to your site

Pricing

You pay per placement

A category's price depends on how precise it is, a city's on its size and popularity; cantons are fixed price. Example figures in CHF/month.

1 placement = 4 advertising spaces. One page per language: four audiences, for a single price.

Category
Standard visibilityfrom 20.–
Enhanced visibilityfrom 30.–
City
Standard visibilityfrom 15.–
Enhanced visibilityfrom 25.–
Canton
Standard visibility50.–
Enhanced visibility75.–

Estimate your budget

Start from an example:Advanced coverage ↓
Categories
2
Cities
1
Cantons
0
Enhanced visibilityLarger visual, boosted position
Estimate3 placements · 12 advertising spaces55.– / month

Indicative estimate: enhanced visibility is chosen placement by placement, and your exact price shows at configuration.

Start my ad coverage

All the details: How placements of your choice work →

Local campaign examples

How much does local advertising on Mimelis cost?

Four setups calculated with our current rates. Open them in the simulator, then adapt them to your business and your area.

  • Advertising for a bakery in Cully

    The bakery appears on its village page and in the Bread category, right where locals look for fresh bread nearby.

    Category · Bread
    30.–
    Village · Cully
    15.–
    Level
    Standard visibility

    45.– / month

  • Advertising for a cheese shop in Lausanne

    The cheese shop appears in the Cheese category and on the Lausanne page, right where locals look for a cheesemonger nearby.

    Category · Cheese
    25.–
    Town · Lausanne
    40.–
    Level
    Standard visibility

    65.– / month

  • Advertising for a landscaper in Lancy and surroundings

    The landscaper covers his town and the neighboring towns where he works, in the Services category, without depending on a monthly publication.

    Category · Services
    40.–
    Towns · Lancy, Carouge
    60.–
    Level
    Standard visibility

    100.– / month

  • Advertising for a wine estate in Valais

    The winemaker goes for enhanced visibility: a large visual on Red wine, White wine and on the Valais canton page.

    Categories · Red wine, White wine
    90.–
    Canton · Valais
    75.–
    Level
    Enhanced visibility

    165.– / month

The same idea works for a bakery in Geneva, an electrician in Fribourg, a beauty salon in Sion or a caterer in Neuchâtel: one category, your town, and you are online.

Need to cover more ground? Advanced coverage ↓

Advanced coverage

Own your market: a region, all of Switzerland or your entire sector.

Use your campaign to cover a whole region, all of Switzerland or an entire sector. Establish yourself as the reference whenever a visitor's interest overlaps with your sector. Advanced coverage campaigns let you appear predictably across every placement in your coverage, for the full duration of your campaign. From 150.– / month.

  • Regional campaign

    A presence in every town within a radius around you, or in entire cantons: your catchment area covered, with no gaps.

    E.g. 5 km around Lausanne: 6 towns

    132.– / month

    on a 12-month campaign

    Configure →
  • National campaign

    A presence in all 26 cantons, reaching French-, German-, Italian- and English-speaking audiences.

    E.g. all 26 cantons

    1'040.– / month

    on a 12-month campaign

    Configure →
  • Sector campaign

    A presence across a category and all its subcategories: wine, cheese, flowers, crafts…

    E.g. Dairy products: 25 categories

    524.– / month

    on a 12-month campaign

    Configure →

Prices at standard visibility. Campaigns also available over 1, 3, or 6 months.

How advanced coverage works →

Build your coverage on the map

Choose a radius, cantons or a sector: every included placement shows on the map, with the price updated live.

From 150.– / month · up to -20% on a 12-month campaign

Open the configurator →

Compare

Placements of your choice or advanced coverage?

Both offers appear in the same sponsored slots. Advanced coverage is built by area or by sector, automatically includes new placements and offers a discount based on the duration.

Comparison of placements of your choice and Mimelis Ads advanced coverage
CriterionPlacements of your choiceFor a business, a few targeted pagesAdvanced coverageFor a region, several locations, all of Switzerland or a sector
Choice of placementsOne by one: categories, cities, cantonsBy area or sector: radius around a city, cantons, whole sector
New cities and categoriesYou add them yourself, whenever you likeAdded automatically to your area or sector, at no extra cost until renewal
BudgetFrom 15.– / monthFrom 150.– / month
DurationMonthly, automatic renewal1, 3, 6, or 12 months, automatic renewal
Discount by durationNoUp to 20% over 12 months
QuoteNoAvailable from 1'000.– billed at once, quote only from 10'000.–
Choose my placementsBuild my coverage →

You can combine both for the same brand.

Renewal and end of subscription →Payment methods and invoices →

Preview

What it looks like

Here's what buyers will see when exploring your category or region. Switch between standard and enhanced visibility to compare.

Sponsored

Your brand
your-website.com
Your brand
your-website.com
Restaurant Chez Émilie
example.com
Restaurant Chez Émilie
example.com
Roccard paysagisme
example.com
Roccard paysagisme
example.com
Domaine des Vignes
example.com
Domaine des Vignes
example.com

Indicative preview: your logo, colour and link appear automatically.

Frequently asked questions

  • How much does sponsorship cost and what are the levels of visibility?

    Two levels are available, to be chosen location by location: the standard level (a compact card with your logo, name, and link) and enhanced visibility (your image in a larger format and a prominent position). You invest more in your priority target audiences and remain at the standard level everywhere else.

    How placements of your choice work →

  • Where does my local advertisement appear?

    Your brand appears in sponsored spaces that shoppers see when they explore a product category, city, or region. This ensures you're present at the precise moment your customers are searching for what you offer.

    How advertising works on Mimelis →

  • Where does the audience that will see my brand come from?

    Mimelis pages are designed for search engine optimization (SEO) to help users find the products they're looking for: your future customers find you through search engines (Google, Bing, etc.), increasingly via AI assistants (ChatGPT, Perplexity, Gemini, etc.), and directly on the platform. Your listings also reach an international audience searching for Swiss products in French, German, Italian, and English.

    How advertising works on Mimelis →

  • Who can sponsor their brand on Mimelis?

    Sponsored spaces are open to all businesses: producers, shops, artisans, service providers, brands, and associations. You don't need to sell on Mimelis, or even be eligible to sell on the platform—simply choose the categories, cities, and cantons where you want to be visible in Switzerland.

    How advertising works on Mimelis →

  • Can I add a link to my company's website?

    Yes. You specify the link of your choice, displayed on your card: it can lead to your website, your online store or, if you sell on the platform, your Mimelis point of sale. The buyer then arrives directly at your site.

    How advertising works on Mimelis →

  • I offer services: can I advertise on Mimelis?

    Yes. Even if you don't sell a product, you can showcase your business and the services you offer. For example, a landscaper in Geneva can appear in the city of Geneva and in the "Services" category, in front of people looking for a provider near them. You choose the cities, cantons and categories where you want to be visible.

    How placements of your choice work →

  • Can I manage multiple brands from a single account?

    Yes. Whether you're a solo producer or a house with several names, you manage several brands from a single dashboard, each with its own identity (name, colour, icon, link). A single brand can also cover several categories, cities and cantons: each ad is managed independently, and you can activate, edit or pause it whenever you want.

    How advertising works on Mimelis →

  • How long does it take for my ads to go live?

    You can create your space in minutes: name, logo, color, and link. Your ads are then published after a brief, usually very quick, review. There's no commitment: you can activate, modify, pause, or cancel at any time from your dashboard.

    How advertising works on Mimelis →

  • How am I billed for my ads?

    Billing is monthly, charged to your registered payment method, based on your active ads. If you add an ad or upgrade to enhanced visibility during the month, the amount will be prorated until the next billing cycle. In case of cancellation, your ads will remain visible until the end of the period already paid for.

    Payment methods and invoices →

Detailed guides: Discover Mimelis AdsPlacements of your choiceAdvanced coveragePayment and subscriptions

Do you have other questions or want more information? Do not hesitate to contact us.

Ready to appear where it counts?

Order online in minutes. On your first order, nothing is charged until your account has been verified.