The Producer's Journal

Practical tips to sell directly and get known by customers in your area.

Mimelis is changing: new plans, lower fees, and a Base plan that stays free

Four plans on Mimelis from now on. The Base plan stays free and grows, and the paid plans cut transaction fees significantly.

Local visibility

Multi-city local advertising: cover your entire region in Switzerland

Does your area extend beyond a single city? See how to cover multiple cities and cantons in a single local visibility campaign, with a pre-defined budget.

Producers & artisansLocal visibility

Producers, artisans: promote your direct sales without selling online

Farm shop, self-service, markets: be visible to those looking for local products in your region. No online store, no commission, no logistics.

Service providersLocal visibilityGoogle Ads & LSA

Service providers: how to find clients in your service area in Switzerland

Landscaping, electrical work, cleaning, painting: be visible in every city where you operate, with a pre-defined budget. And what you need to know about Google's Local Services Ads.

SEO & AI assistantsLocal visibility

Local SEO and AI assistants: where your Swiss customers are really looking for you in 2026

ChatGPT, Perplexity, and local search are reshaping how businesses are found in Switzerland. Where to be visible in 2026, and how to benefit without becoming an expert.

Local visibilitySEO & AI assistantsGoogle Ads & LSA

How to promote your business locally in Switzerland (2026 guide)

Google Ads, social media, local press… An honest overview of ways to attract customers to your region — and the principle that changes everything: be where people are already looking for you.

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A great announcement for spring with the Mimelis plans 🌸🌱

Mimelis now offers 3 different plans to sell your products at a lower cost.

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Mimelis: The Ideal Solution for Grocery Stores Committed to a Responsible Approach

In a world where consumers are increasingly seeking sustainable options, grocery stores play a crucial role in promoting responsible practices. Mimelis, a platform dedicated to the direct sale of artisanal products, positions itself as an ideal partner for grocery stores committed to a responsible approach.

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Are you a craftsman? Maximize Your Direct Sales by joining the Mimelis Platform

Find out how Mimelis can transform your craft business. Our article explores the benefits of joining our platform as a producer or artisan. There you'll find information on simplifying direct selling, increasing your brand visibility, and connecting with local customers.

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Direct sales from the producer are on the rise in times of inflation

Direct selling is a very advantageous solution for consumers and producers. By purchasing directly from producers, consumers benefit from fresh, high-quality products, support local producers and cope with rising inflation. New Swiss players such as Mimelis have looked into the issue.

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Self-service: a practical and up-to-date approach where innovation is always possible

What if we gave our customers our trust through self-service sales? This approach makes it possible to make products available without requiring the constant presence of the producer. More and more complete solutions are emerging to help producers, reduce costs and retain customers through online booking, help restock the point of sale at the right time or simply find new customers!

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The innovative solution to sell your fruit and vegetable baskets directly!

Discover an innovative solution for fruit and vegetable producers who want to sell their baskets directly to consumers. With a user-friendly interface, create and offer your baskets of fresh products according to the availability of your crops. Reach a large community of potential customers and simplify your sales process. Try Mimelis now to provide a direct and personalized shopping experience.

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Offer to start, sell and discover your products for free

Take advantage of our offer! We help you get started on Mimelis and discover our unique reservation solution for your direct sales point.

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Create now ephemeral points of sale

With Mimelis Pop-Up, now manage reservations and product withdrawals during your events and demonstrations! Organize and start your flash sale very easily!

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The remuneration of producers and artisans at Mimelis

Find out how the remuneration of producers and artisans works, how prices are set and how the price paid for an order is distributed.

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The mobile application for producers and artisans

Use our mobile application for producers and artisans now. Take advantage of new features. Available on Google Play for Android and on the App Store for iOS.

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Exceptional Christmas offer

Sell your products up to 5'000 CHF for free! Offer for the first 5 points of sale registered. Boost your margins for the end of the year. We help you get started and sell your products live to your customers for the Christmas holidays.

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What if you value your unsold items?

Do you still have fabulous products that you want to sell quickly? But the expiry date (DLC) or date of minimum durability (DDM) is approaching? Are your fruits and vegetables starting to soften? No product deserves to be thrown away and even less the fruit of your craftsmanship. Save your unsold items!

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Direct sales by appointment, how does it work on Mimelis?

Selling by appointment, as a small producer, is essential to you, but getting in touch with your customers is sometimes tedious and lacks dynamism? Here it is quite the opposite, we make the management of this type of sale practical and efficient for you!

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The basket at the market gardener, how does it work?

What could be more frustrating than going to your favorite market gardener without knowing what you will find there? Mimelis allows consumers to plan their visit to the store

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Your points of sale come to life

At the market on Wednesday and Saturday and at the farm the other days? On Mimelis, your points of sale are boosted and your products are made known to your customers.

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Your direct sales store directly on your site

Do you already have a website that perfectly reflects your business? The Mimeshop allows you to distribute the products you sell directly on your website. The producer at the heart of the action!

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Direct sales, simple, effective

Pick-your-own, at the market, on the farm, self-service or by appointment: there are a multitude of ways to sell directly. Come and discover how a sale takes place at Mimelis!

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Don't miss our juicy news about direct sales in Switzerland.

Are you a Swiss business?

Sell online, get known in your region and showcase your commitments.

Sell and promote my products

Sell your products online, with on-site pickup or delivery anywhere in Switzerland, and gain visibility with buyers in your region and beyond.

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Create my point of sale

Local advertising

Your business appears on the pages for your region, where your customers are looking for you. Open to all: shops, services, brands, associations.

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Mimelis Lab

The Swiss label that assesses and certifies your responsible practices. Show your commitments to customers and partners, with a credible framework tailored to the Swiss context.

Discover the label

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