How advertising works on Mimelis
Updated October 9th, 2026
With Mimelis Ads, your brand appears at the top of the Mimelis pages dedicated to a canton, a city or a product category: right where visitors look for what you offer. Company, association or institution, you can become an advertiser. Prices are on the pricing page.
Where your ad appears
On Mimelis, every canton, every city and every product category has its own page. Each page exists in French, German, Italian and English.
At the top of each of these pages is a sponsored placement: a block of ads that visitors cannot miss. Choose a placement, a city for example, and your ad appears on that city's page.
A placement gives you four advertising spaces straight away: one per language, each seen by the audience of that language.
The block carries the label "Sponsored".
Your ad appears on computers and mobile devices alike.
Your brands
A brand is the identity under which your ad appears: its name, its logo or image, its icon, its color and its link. It belongs to your entity, which holds the legal name and the billing information.
One entity can have several brands, for example a hotel group and each of its hotels. Each brand:
- has its own ad, with its own presentation and link;
- chooses its own placements of your choice, all grouped in the same monthly subscription;
- can have its own advanced coverage;
- is verified before it is shown.
To add a brand: in your Mimelis Ads account, on the Your entities and brands page, click New entity.
Note: each brand must correspond to a genuinely distinct identity (name, business or establishment). Identical or very similar brands created to appear several times on the same placement may be refused or hidden. Do you have a specific reason, for example two distinct businesses under a similar name? Contact us before creating the brand.
What your ad shows
Your ad uses what you enter for your brand under How you will appear: the display name, the website, the brand color, the icon and the logo. A preview shows the result.
The icon is a small pictogram, shown in a circle next to your name.
The Logo field accepts your logo or an image of your choice: a photo of your business, your products or your team. This image is shown large with Enhanced visibility. If you sell on Mimelis, you can choose it from the logos and images of your point of sale.
A click on the ad leads:
- to your Mimelis point of sale if you sell on Mimelis, the one you choose under Featured points of sale. With several points of sale, the visitor chooses which one to open;
- otherwise to your website, in a new tab.
Without a point of sale or a website, the ad stays visible, without a link.
If the point of sale your ad leads to becomes unavailable, the ad automatically links to another of your active points of sale. Keep at least one active point of sale or a website: without them, the ad appears without a link.
Editing your ad
To change your brand's name, logo, icon or website, open the brand's page, then Public profile. These changes go through a new verification of the brand: your ad reappears as soon as it is approved.
Standard visibility and Enhanced visibility
Your ad appears in one of these two formats.
- Standard visibility: a compact card, with your icon or brand color, your name, and your website or point of sale.
- Enhanced visibility: a larger card, with your logo or the chosen image shown large. It appears at the top of the block, before standard ads.
With placements of your choice, you choose the format placement by placement. With advanced coverage, a single format applies to the whole coverage.
Several advertisers per placement
Your ad appears alongside those of other advertisers. Ads with Enhanced visibility stand out more and appear first.
Your brand appears only once per placement, in the best format you have bought there.
Two offers
Placements of your choice
You choose cities, cantons and categories one by one, each with Standard or Enhanced visibility. A single monthly subscription groups the placements of all your brands. Details: How placements of your choice work.
Advanced coverage
You build an area from blocks: a radius around a city, cantons up to the whole of Switzerland, or a sector, that is, a category with all its subcategories. All placements in this area are included, including new ones that appear later. Each coverage is a subscription of its own for one brand, paid in advance for the chosen duration. Details: How advanced coverage works.
Both offers can be combined for the same brand.
Choosing an offer
Placements of your choice suit you when you are targeting a few specific placements: the city of your shop, the canton you deliver to, the category of your flagship products. You adjust your list whenever you like.
Advanced coverage suits you when you want to reach a whole region or an entire sector, without choosing placement by placement. The longer the duration, the lower the monthly price. It starts from CHF 150 per month: for a small area, placements of your choice are a better fit.
How the price is calculated
With placements of your choice, you pay per placement. With advanced coverage, the price depends on the area, the visibility and the duration. The exact price is shown before you pay.
Verification before going live
Our team verifies every account and every brand before their ads are published. This verification protects visitors, who need to be able to trust what they see on Mimelis, as well as other advertisers.
During verification, your Mimelis Ads account shows "Awaiting verification". Once verification is complete, your ads appear on the chosen placements, with nothing more for you to do. When you pay by invoice, they appear as soon as the first invoice is paid.
If a correction is requested, a banner says so at the top of your Mimelis Ads account. It gives the reason and a link to edit your account or your brand.
Note: for a first order, nothing is charged before verification is complete.
Frequently asked questions
Do I need to sell on Mimelis to advertise?
No. A company, an association or an institution can become an advertiser without a point of sale on Mimelis. Its ad then leads to its website.
Am I charged per click?
No. You pay for your ad's presence on your placements, regardless of the number of clicks.